eEdge Feature Summary and Initial Reaction

The entire Keller Williams family is abuzz over the recently released eEdge solution, which has provided all Keller Williams agents with the following tools:

• A comprehensive lead management system and lead follow-up system
• A robust contact management system
• Fully customizable and automated marketing campaigns

Though eEdge is still in its infancy, it has already begun to have an impact on Keller Williams associates.

“This system has a ton of potential,” said Fred Van Hook, agent with Keller Williams Signature Partners in Lafayette. “Once all of the bugs are worked out, I can see how eEdge has the potential to change your business.”

Check out some of the other reactions from agents across the U.S. below.

Facebook Discussion

Liz Landry - Very excited about eEdge! This is changing the industry! As with all things a small bit of change will throw us for a loop but in the long run…wow…we are some lucky folks! Thank you to everyone who helped make this possible! KW ROCKS!

Andrew Cepeda - I had 3 people sign up for listing alerts within 3 hours of sending out my welcome email – thanks eEdge!

Tweets

@resideCharlotte – So I log into the new KW eEdge system, which has been live for 9 hours, and I have 9 new leads already! #kwri

@Ballengroup - eEdge Goes Live! I am SO LUCKY to have moved to Keller Williams Realty when I did. Just in time for this to GO LIVE!!!

For more information on a career at Keller Williams, contact us today!

Source: KWRI

Social Media Do’s and Don’ts From Family Reunion

If you are not currently in Anaheim at Family Reunion, you are missing out on some of the hottest trends and gadgets in the real estate industry today. No worries - our blog is here to keep you abreast of all the latest developments!

A recent seminar held at the conference tackled the popular issue of social media and how to best utilize it as a marketing tool. Tech experts including Liz Landry, Sue Adler, and Jay Papasan weighed in on some of the things you should and should not be doing with your social media. A short list of these “do’s and don’ts” can be viewed below. For the full list, please click the “Full Article” link below.

Social Media Do’s

• Be yourself - your professional self - people are watching. If you can’t be who you are, perhaps you should reconsider whether being on social media is right for you.
• Follow good etiquette. Give more than you take.
• Be Present and Be Authentic.

Social Media Don’ts

• Be negative – Do YOU want to follow someone who is negative?
• Blatantly/advertise on your profile. Your Facebook profile is not the place to post your listings.  Posting listings and asking for business is a sure way to get unfriended/unfollowed!
• Be 100% about business.  Have fun with it.  People want to connect with YOU.

Keller Williams Signature Partners has a passion for technology that we believe will wonderfully suit your needs as a real estate agent on the cutting edge. Contact us today for more information.

Source: KW Blog | Full Article

Maximizing Your Online Presence Through Social Media

As a tech-savvy real estate agent, you likely already have a social media presence, especially on Facebook. But did you know there is more you can do on Facebook than creating and managing your profile and fan pages?

Facebook advertising can extend your business reach and allow you to touch potential clients who may never see your profile or fan page. Although your ultimate goal as an agent is to negotiate a sale, the objective for your social media marketing is to create an enhanced awareness of your business for those who may be interested in the message you are providing.

To that end, here are a couple of tips for making the most out of your Facebook advertising.

1) Fine-tune your Facebook ads – Target your ads by classifications such as geography, age, gender, and etc. Experiment with different images for your ads depending on their purpose. For example, if you are seeking out first-time homebuyers, consider utilizing pictures of a young couple.

2) Create deeper engagement – Offer something for your potential clients, such as an eBook or seminar invitation, in addition to your sales pitch. You can then encourage respondents to provide feedback on your pages.

3) Analyze, then alter – Facebook provides a variety of tracking tools to help you analyze the effectiveness of an ad. Monitor items such as your click through rate, clicks by demographic, and clicks by age bucket.

More tips such as these are always availble on MyKW, a special intranet system designed specifically for Keller Williams agents. Contact our Team Leader today for more information on a career at Keller Williams.

Source: KWRI

The Benefits of Property Websites for Real Estate Listings

Property Websites For Your Listings

Check out this recent post from Jennifer O’Shea’s Real Estate Tips blog detailing the benefits of creating property websites for your listings. Pertinent information concering why utilizing such websites can benefit your business and markerting plans is contained in the post.

For more information like this, please subscribe to our blog using the button to the right.

Contact us today to learn more about a career in real estate at Keller Williams Signature Partners.

Webinar Series to Reveal Key Features of New eEdge System

As we inch closer to eEdge’s reveal at Family Reunion 2011, the anticipation for the new all-in-one system continues to increase. In order to provide some insight into exactly how eEdge will function, Keller Williams is offering a series of 30 minute webinars detailing the cutting-edge capabilities of the system. Listed below are the current dates available for webinar registration. Please click on a link below to register.

REGISTER NOW FOR A SESSION BY CLICKING A DATE

Tue, Feb 1, 2011 2:00 PM – 2:30 PM CST (3:00 PM EST)

Thu, Feb 3, 2011 2:00 PM – 2:30 PM CST (3:00 PM EST)

Tue, Feb 8, 2011 2:00 PM – 2:30 PM CST (3:00 PM EST)

Thu, Feb 10, 2011 2:00 PM – 2:30 PM CST (3:00 PM EST)

Tue, Feb 15, 2011 2:00 PM – 2:30 PM CST (3:00 PM EST)

Thu, Feb 17, 2011 2:00 PM – 2:30 PM CST (3:00 PM EST)

Real estate agents and brokers outside of the Keller Williams system are also encouraged to sign up for one of the webinars. Come and see what will set KW apart in 2011 and beyond!

For more information on a career at Keller Williams, please contact our Team Leader.